Creator campaign launch checklist
A creator campaign is a chain of steps, each with its own failure mode. This checklist keeps the whole chain moving — from strategy to measurement.
The reason creator marketing feels hard isn't any single step — it's that a real campaign is a sequence, and it stalls wherever attention drops. Work top to bottom; don't skip the vetting or the tracking. The full reasoning behind each phase is in the GTM playbook.
CREATOR CAMPAIGN LAUNCH CHECKLIST STRATEGY & POSITIONING [ ] Define the ICP and the one message to land [ ] Set the primary business metric (e.g., signups) [ ] Set the budget and target creator mix MATCHING [ ] Source candidates (your users, communities, competitor mentions) [ ] Score each on audience fit — not follower count [ ] Build a ranked shortlist, not a wishlist OUTREACH [ ] Personalized outreach, free access offered [ ] Collect rates, deliverables, and availability [ ] Shortlist the replies that actually fit BRIEFS & CONTRACTS [ ] Send a clear brief (message, do's/don'ts, disclosure) [ ] Agree scope, timeline, usage rights, payment — in writing [ ] Set up a unique tracked link / code per creator DRAFT REVIEW [ ] Check the hook, brand voice, and honest limits [ ] Confirm the #ad / disclosure is present [ ] Approve the final cut PUBLISH & MEASURE [ ] Confirm go-live across every platform [ ] Track signups per creator [ ] Compute cost per signup / customer and ROAS [ ] Renew winners, cut the rest, brief better next time
Before you commit budget, sanity-check the numbers with the free Creator ROI estimator.
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ActiVibe runs the whole creator motion — matching, outreach, briefs, contracts, review and measurement — end to end.