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Case study
AI PDF product · Global launch

Taking an AI PDF product to the world

A single, coordinated global go-to-market — brand video, PR, paid, influencer, SEO, AI-search and a social content matrix — all run as one motion across nine language markets. One major launch, real revenue.

Ongoing · Major version launch, Q4 2025

Live-action brand film
Live-action brand film
13M+
impressions across channels
300K+
new sales from one launch
9
language markets
1,100+
content pieces published

The challenge

The client prepared a major version upgrade and needed one unified launch across nine global language markets. The hard part was never any single channel — it was making brand creative, PR, paid media, creator partnerships, SEO, AI-search optimization and social content all fire together and reinforce each other, instead of running as disconnected projects.

The approach

Eight channels, orchestrated as a single go-to-market motion.

01 Channel 01 / 08

Brand video production

A brand film system in both 3D-animated and live-action formats, cut for YouTube, Instagram and TikTok — the creative backbone every other channel amplified.

2M+
3D film impressions
4M+
live-action impressions
<$0.02
US brand-video CPM
Live-action brand film
Live-action brand film
Feature-led product film
Feature-led product film
02 Channel 02 / 08

PR & media coverage

Press distributed through major tech and industry outlets, landing the launch in the publications buyers already trust.

Featured in Macworld, TechRadar and PCWorld.

3
tier-1 tech features
Feature in Macworld
Feature in Macworld
Feature in TechRadar
Feature in TechRadar
03 Channel 03 / 08

Influencer marketing

Partnerships with tech and education creators across YouTube, Instagram and TikTok — matched for genuine audience fit, from mega-channels to trusted niche voices.

340K
views · 4.17M-sub YouTuber
200K
views · 300K IG educator
Top US productivity YouTuber
Top US productivity YouTuber
Long-form tutorial review
Long-form tutorial review
Instagram creator demo
Instagram creator demo
04 Channel 04 / 08

Multi-language SEO

Keyword research, a content matrix, landing-page optimization, internal-link architecture and technical SEO — built market by market for durable, compounding organic traffic.

9
localized markets
EN English
ES Español
DE Deutsch
FR Français
JP 日本語
IT Italiano
KR 한국어
PT Português
CN 中文
05 Channel 05 / 08

Google PPC

Market-specific keyword strategies grounded in local search behavior, with continuous optimization of ad structure, creative and landing-page conversion across every localized market.

9
localized ad markets
Ad activibe-pdf.ai
The AI PDF editor — now in your language
Convert, edit, sign and summarize documents with AI.
ENESDEFRJPITKRPTCN
Localized ads · 9 markets
06 Channel 06 / 08

GEO & AI-search growth

AI-friendly content — FAQs, tutorials, feature breakdowns — plus community presence and review management, tuned so the product surfaces where buyers now ask: inside AI answers.

Optimized for ChatGPT, Perplexity, Google AI Overview, Gemini and Copilot; reviews managed on G2 and Trustpilot.

5+
AI engines targeted
AI-citation traffic over time
AI-citation traffic over time
Share of AI citations by category
Share of AI citations by category
07 Channel 07 / 08

Content matrix operations

Always-on Instagram and TikTok accounts built around office efficiency, run on a data-driven engine: batch-produce, small-budget test, then scale the winners.

1M+
views on a monthly hit
500K+
views · English account
Viral short-form post
Viral short-form post
A repeatable content library
A repeatable content library
08 Channel 08 / 08

Launch moment & promotions

Limited-time offers and promotional pushes, synchronized across website, email, ads and social so the whole market moved at once.

Launch week
−30%
Limited-time launch offer
WebsiteEmailAdsSocial
Fired in sync across every channel
The results

One coordinated launch, measured across every channel.

13M+
total impressions
300K+
new sales
1,100+
content pieces
<$0.02
US brand-video CPM
9
language markets
340K
views on a single review
  • Featured across Macworld, TechRadar and PCWorld
  • Collaborations with 4M+ subscriber creators
  • Growing AI-citation footprint across every major AI engine
  • A repeatable content engine shipping 1M+ view videos monthly
“The coordinated launch exceeded all of our expectations — every channel fired in sync.”
Marketing Director, AI PDF product
Services delivered
GTM strategy Influencer marketing PPC management SEO GEO / AI-search Community

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