Find out what a creator really thinks — before you pay one to promote you
We put your product in front of creators from your own category. They use it for real and write up what they actually think. You get the reviews, the objections, and a straight answer: is this ready for creator marketing, or not yet?
The most expensive way to learn your onboarding is broken is to buy 2 million impressions first.
A creator campaign is a magnifying glass. If the product lands, it compounds. If the first run confuses people, you have paid a lot of money to show that to an audience at scale — and the creators who made that content are now the ones who know it.
So we run the magnifying glass over a handful of creators first, at a fraction of the cost, and tell you which of the two you are about to buy.
Six questions you cannot answer from inside the building
- 01 Does a creator understand what this is within thirty seconds of the homepage?
- 02 Where do real users stall between signup and the first useful outcome?
- 03 What do they compare you to, unprompted — and what do they say you are missing?
- 04 Is there a story worth telling here? Creator marketing needs one; some products do not have it yet.
- 05 Which claim in your messaging do reviewers repeat, and which one do they quietly drop?
- 06 Would this creator promote it to their own audience if you were not paying them?
Six steps, and you stay out of the room
Nobody gets a walkthrough from the founder. If it needs one, that is the finding.
Which audience the reviewer has to represent, what they should try to accomplish, and what a pass looks like. One page, agreed before anyone is booked.
Creators from your actual category — the people whose audience is your buyer — not a generic review panel. You approve the names before we book them.
Signup, first session, the task that matters. No walkthrough from you, no script from us. What breaks, breaks in front of them.
An honest written review in their own voice — first impressions, what worked, what did not, and the point where they would have given up. The same review they would publish.
Every reviewer’s friction points, objections and comparisons, collated into one readiness report with a go / fix-first recommendation.
Every review, the raw notes and the report. Quoting and publication rights are agreed in the contract up front, so the good ones are yours to use.
A verdict you can act on, and content you can publish
Most readiness work produces a slide deck. This produces a slide deck and a stack of honest write-ups about your product, in your buyers' own words.
It is not a user test, and it is not a campaign
Watches strangers use your product. Useful, but the audience it represents is not the one a campaign will reach.
Buys reach. Expensive if the product is not ready — you pay for attention that lands on a broken first run.
The same people, one step earlier and at a fraction of the budget: the audience your campaign would target, telling you whether the product survives them.
Send us the product. We will tell you who should test it and what the test should prove.
Scope is the number of reviewers and the depth of the test — so the quote comes after the conversation, not before it.