Creator campaign ROI estimator
Model a creator marketing campaign the way tech buyers actually measure it — reach → signups → customers → revenue. Built around audience fit, not vanity reach.
Assumptions — edit to match your funnel
Estimate only — tune the assumptions to your own funnel. Rates are illustrative B2B defaults.
How this is calculated
The estimator walks your budget down a simple funnel. Each step is a single multiplication, and every rate is an editable assumption — so nothing is hidden:
On the two money inputs: the budget is a one-time spend for a single campaign (not annual). Revenue per customer is what one customer is worth over the horizon you choose — annual (ACV) for a first-year view, or lifetime (LTV) for the full picture. ROAS is then the return on that one campaign over whichever horizon you picked (one-time cost vs. customer value — the standard CAC-vs-LTV framing).
Audience fit is applied early and on purpose: only your ideal-customer viewers can convert, so a tightly-matched audience carries the whole funnel. Read the reasoning in the GTM playbook.
Not sure what a creator should cost in the first place? Start with the Creator rate estimator, then bring the number back here to see the return.
FAQ
How accurate is this estimate?
It’s a directional model, not a guarantee. Every rate — CPM, click-through, signup conversion, trial-to-paid — is an editable assumption. The defaults are reasonable starting points for B2B and technical products; replace them with your own funnel data and the estimate gets sharper.
What CPM should I use?
It depends on platform and creator size. As a rule of thumb, technical / B2B creators command roughly 25–50% more than consumer creators at the same follower count, and smaller (nano/micro) creators usually have a lower effective CPM. Pick the tier that matches your plan, then fine-tune the CPM directly.
Why does audience fit change the numbers so much?
Because only your ideal-customer viewers can become customers. A creator with a smaller but tightly-matched audience can drive as much qualified pipeline as one with far more followers. That’s why fit — not follower count — is the primary lever in this tool.
What time period do the “budget” and “revenue per customer” cover?
The campaign budget is a one-time spend for a single campaign — not an annual figure. “Average revenue per customer” is what one customer is worth over the horizon you choose: use annual contract value (ACV) for a first-year view, or lifetime value (LTV) for the full picture. ROAS then reflects the return on that one campaign over whichever horizon you picked. Comparing a one-time acquisition cost to a customer’s annual or lifetime value is the standard CAC-vs-LTV framing, so the two don’t need to share the same time period.
What counts as a good ROAS for creator marketing?
There’s no universal number — it depends on your price point, sales cycle, and how much a customer is worth over time. Creator marketing also compounds: a strong video keeps producing signups for months, so early ROAS understates the full return.
Do I need to sign up or give my email?
No. The tool runs entirely in your browser, saves nothing, and requires no signup. Share the link and the exact scenario travels with it.
Want these numbers on your real product?
ActiVibe runs the whole creator motion — matching on real audience fit, outreach, contracts, review, and measurement — so the funnel above becomes a real pipeline.