Creator marketing & GTM, for tech companies
Playbooks and field notes on running creator-led go-to-market — finding the right creators, choosing platforms, and measuring signups instead of likes.
Ambassador Programs for Tech Products: How to Turn Advocacy Into a Channel
A practical guide to building a creator or developer ambassador program — who to recruit, what to give them instead of cash, how to design scarcity and exclusivity, what to ask for, how to run events volunteers can sustain, and how to measure a channel that doesn't produce clean attribution.
How Cursor Grew to $1B ARR Without Ads: A Creator-Led GTM Teardown
Cursor reached $100M ARR with no marketing spend and $1B+ without a traditional demand-gen motion. A teardown of what actually drove it — eight ignored launches, developer X, one tweet that named the category, and 300 ambassadors — plus an honest account of which parts you can copy.
Launch Day With Creators: Coordinating Product Hunt & Hacker News
How to use creators around a Product Hunt or Hacker News launch — what each surface actually rewards, why coordinated creator coverage beats a launch-day blast, the tactics that backfire, and how to make the day compound instead of spike.
Creator Marketing for AI Coding Tools & Agent Products
How to run creator marketing for an AI coding assistant, dev tool, or agent product — why the demo is the whole pitch, which creators actually move developers, the credibility traps specific to AI, and what to measure when the buyer is an engineer.
FTC Disclosure Rules for Creator Campaigns: What #ad Actually Requires
A practical guide to FTC disclosure for sponsored creator content — what counts as a material connection, what 'clear and conspicuous' means in each format, why the platform's built-in label isn't enough on its own, and why the brand is on the hook too.
Developer Marketing on X & GitHub: Working With Technical Creators
How to market a developer tool or AI product with creators on X (Twitter) and GitHub — why builders trust these channels, the formats that land, how to work with technical voices, and what to measure.
LinkedIn Creator Partnerships for B2B: A Practical How-To
How to run creator partnerships on LinkedIn for a B2B or technology product — why it reaches decision-makers, the operator-voice formats that work, how to find and price creators, and what to measure.
Newsletter Sponsorships for B2B: Find, Price & Measure Them
How to run newsletter sponsorships for a B2B or technology product — why category newsletters quietly convert best, how to find and vet them, what to pay, and how to measure clicks and signups per send.
YouTube Sponsorships for SaaS: The Sponsored-Video Playbook
How to run YouTube creator sponsorships for a technology product — why YouTube compounds, the formats that convert (dedicated, integration, tutorial), how to find and price channels, and what to measure.
Going Global (出海): A North-America Creator-Launch Playbook
How startups expanding into North America — especially AI and tech companies going global (出海) — use creator marketing to cross the trust gap, from finding local creators to platform choice, pricing, and measurement.
In-House vs Agency vs Platform: How to Run Creator Marketing
The three ways a tech company can run creator marketing — build it in-house, hire an agency, or use a self-serve platform. The real trade-offs in cost, control, and speed, and how to choose for your stage.
Creator Marketing Benchmarks for SaaS: CAC, Signup Conversion & ROAS (2026)
Directional benchmarks for creator marketing at SaaS and AI companies — cost per signup and per customer, signup-conversion rates, and ROAS by creator tier and platform, plus how to read them against your own numbers.
GEO for SaaS: Getting Your Product Cited by ChatGPT & Perplexity
Generative Engine Optimization (GEO) for technology products — how AI answer engines pick sources, what to publish and mark up so they cite you, and why creator mentions across the web are the input that moves it.
Creator Marketing vs Influencer Marketing: What's the Difference?
Creator marketing and influencer marketing aren't the same — especially for technology products. The real difference in goals, selection, content, and measurement, and which one to use.
Creator Marketing GTM for AI Products
Why AI products are especially suited to creator marketing — beating the 'just AI hype' reflex, showing the wow moment, earning trust with technical audiences, and the go-to-market playbook that works.
How to Measure Creator Marketing for SaaS (Signups, Not Likes)
A practical measurement framework for creator marketing — the metric hierarchy, tracking signups per creator, cost per signup and customer, the attribution gaps to expect, and how to run it as a program.
Where Tech Buyers Actually Watch: A Platform Playbook
YouTube, LinkedIn, newsletters, TikTok, Instagram, X — which platform to use for a technology product, what format works on each, and what to actually measure.
How to Find the Right Tech Creators (Audience Fit Beats Follower Count)
A practical method for sourcing and vetting creators for a technology product — start from your ICP, score for audience fit, read engagement honestly, and build a shortlist that converts.
What to Pay Tech & B2B Creators in 2026
A practical guide to pricing creator partnerships for technology products — rate ranges by follower tier, the B2B premium, the pricing models worth knowing, and how to tell if a rate is actually worth it.
Creator Marketing for Tech Companies: The 2026 GTM Playbook
How technology companies turn creators into a real go-to-market channel — matching for audience fit over follower count, choosing the right platforms, and measuring signups instead of likes.
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Creator campaign ROI estimator
Model a campaign the way tech buyers measure it — reach → signups → customers → revenue and ROAS — from a budget and an audience-fit assumption.
Creator rate estimator
What should you pay a creator? Get a fair rate range from follower tier and deliverable, adjusted for the B2B premium, usage rights, and exclusivity.
GEO readiness check
Can ChatGPT and Perplexity actually read and cite your site? Checks crawler access, llms.txt, structured data, and whether your sitemap and canonical tags agree.
Outreach emails, briefs & a launch checklist
Copy-paste templates for running creator-led GTM — outreach that gets replies, a creator brief, and a step-by-step launch checklist.